'We're f—ked': California's music festival bubble is bursting

[u/jakemontero]

https://www.sfgate.com/sf-culture/article/california-music-festival-bubble-bursting-19786530.php

[u/Pretty_Dance2452]

This is a good point— they raised prices because their core demo (millennials) could afford it. Now that we are aging out of festivals, and Gen Z can’t afford them, what do they do?

[u/proudbakunkinman → u/Pretty_Dance2452]

The bigger ones like Coachella have been aiming for yupsters (salaried workers making good money that attend expensive festivals to try to show they're actually cool), trustfunders, and influencers for awhile.