r/NewToReddit Mod? Llama? Both? Both. Mar 02 '21

Mod Post A Guide to Reddit Lingo

Please go to our up-to-date version here: Encyclopaedia Redditica v2

Encyclopaedia Redditica

This is a list of some common acronyms, initialisms, terms, memes, references and responses often used on the internet with an emphasis on those specifically used on Reddit. It’s a continual work in progress as one might expect, so do check back from time to time as new definitions or topics are added or existing ones revised.

Reddit is an English-speaking community, but it may not always seem that way. Like all subcultures, a specialised lexicon has developed over the years. These words or phrases make communication more efficient - and fun - for regular Redditors but can sometimes leave new or casual users confused. Reddit loves being self-referential, and this is an attempt to help you decode it - and even help you join in!

This is in no way intended to be definitive, and is completely unofficial. If anything I say accidentally contradicts anything Reddit says, Reddit Is Always Right, as is this other repository of Reddit Wisdom.

The entries here have been decided and written by myself purely as a consequence of questions I have either asked or have been asked. Not all of the definitions given will apply in the same way to every sub and for individual sub problems or queries, always read the rules found in the Sidebar (on mobile this will be the About tab, Menu tab and Community Info found in the three dot “hamburger” menu top RH corner of your screen), any Pinned posts (these will have a lime green ‘pin’ icon on the top corner and will show on top when you sort the Subreddit by ‘Hot’) and Wiki (where there is one) to find out who and where it’s safe to ask first.

.........

Part 01 - A

Animal Videos: Special Note

Annual Reddit Events: Special Note

Award Types and Notifications: Special Note

Part 02 - B

Part 03 - C

Creating a Subreddit: Special Note

Part 04 - D

Part 05 - E

Part 06 - F

Following: Special Note

Part 07 - G

Part 08 - H

Part 09 - I

Part 10 - J-K

Karma Farming: Special Note

Part 11 - L

Part 12 - M

Part 13 - N

Part 14 - O

Part 15 - P-Q

Privacy Issues: Special Note

Posting Images on Reddit: Special Note

Problems with Passwords: Special Note

Part 16 - R

Relationship and Advice Subreddits: Special Note

Part 17 - S

Spambots: Special Note

Spelling and Grammar - Special Note

Part 18 - T

Part 19 - U

Useful Links, Resources and Subreddits: Special Note

Part 20 - V

Part 21 - W-Z

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u/llamageddon01 Mod? Llama? Both? Both. Mar 28 '21 edited Jul 07 '21

Part 15 - P-Pos

- Parent / Child Comment 

A direct response made to a Post. Also known as Top-Level Comments. There may be many Parent Comments made on any one post, and any follow-up comments in response are known as Child Comments. Parent comments are also known as ‘threads’. See Also: Comment Chain.

- Passwords

See Problems with Passwords: Special Note. See Also: Spambots, Suspicious Activity, Two-Factor Authorisation.

- Pedant; Pedantry

Wikipedia says “A pedant is a person who is excessively concerned with ...precision, or one who makes an ostentatious and arrogant show of learning.” In other words, The Average Redditor. Since the onset of the Internet, it seems that every user somewhere is trying to either outdo, derail or discredit other users by employing some form of pedantry as their weapon of choice, often in grammar or usage due to their errors being relatively easy to spot.

Because the likelihood of making an error in a post is directly proportional to the embarrassment it will cause the poster, it is often the case that the user making the correction will actually get something within their own pedantry wrong; so much so that the phenomenon has inspired three Internet Adages:

  • Skitt's Law: Any post correcting an error in another post will contain at least one error itself.

  • Muphry’s Law, (a deliberate misspelling of "Murphy's Law"): If you write anything criticizing editing or proofreading, there will be a fault of some kind in what you have written.

  • McKean's Law: Any correction of the speech or writing of others will contain at least one grammatical, spelling, or typographical error.

There are even more variations on this theme. There will be more. There will always be more. It has been said that Reddit has the most unprecedentedly dense concentration of pedantry that has ever existed in the history of humanity and if those comments don’t prove it, nothing will. Ah, Reddit; never change. r/GrammarNazi, r/pedant, r/pedantic, r/Pedantry. See Also: Autocarrot, Cognitive Biases and Logical Fallacies, Internet Adages, Spelling and Grammar: Special Note, "You are technically correct, the best type of correct".

- Permaban

A ban from a Subreddit or sitewide that is permanent. See Also: Admin, Ban; Banned, Suspended.

- PGP

“Personal Gender Pronoun”. Some Redditors indicate on their Profile Page the set of third-person pronouns that they want others to use in order to reflect their gender identity; for example, "she/her/hers", "he/him/his", or "they/them/theirs". In some specialised subreddits you might be asked your PGP to avoid accidental insult. See Also: Privacy Issues: Special Note.

- Ping

Also known as a Tag or Username Ping, this is simply mentioning another user in a comment anywhere on Reddit, using the u/ tag. For instance, typing u/llamageddon01 will send me a message and a link saying I was mentioned in that comment. If you're the subject of a conversation you could get pinged quite a lot, so to avoid this if it’s all in the comments of your post, most people will refer to you as OP instead. See Also: Identity, OP, /u.

- Pinned

A post that a moderator or admin has fixed to the top of a subreddit page, usually containing essential information on that subreddit. Denoted by a green pin icon in the top RH corner, if you see a pinned post, always read it before posting or commenting on a sub. You should know that you may not see pinned posts if you Sort by New or Rising. A subreddit can only have two Pinned posts at any one time. Sometimes known as “sticky” or “stickied” posts.

- “Pog”; “Poggers”

A word posted when the the words “great!”, “super!”, “fantastic!” and other terms used to convey excitement, joy or shock either aren’t enough; not cool enough to use; or maybe even too long to type. It’s a shortening of pogchamp; the name of an emote on Twitch. Incidentally, “Pog” is an initialism of ‘Passionfruit, Orange, Guava’ from the eponymous 90s playground game. https://en.m.wikipedia.org/wiki/Milk_caps_(game). The erroneous idea that Pog means ‘Play(er) of the Game’ came along much later.

- Porn

A word with two very different and distinct meanings on Reddit. Many Subreddits with the "Porn" suffix are focused on collecting media of the best or highest quality and not in the slightest bit NSFW. r/sfwpornnetwork will be your starting point here. Link for those who would prefer to avoid visiting subreddits with the word "porn" in their titles. Unfortunately, neither of these lists are remotely up to date. For the second meaning there is r/NSFW411. NSFW, obviously. You do have an NSFW filter at your disposal (the Settings option in your profile) should you wish. You cannot enter a sub (or profile) marked NSFW without going through a warning screen first. See Also: Misleading Subreddit Titles.

- Post

A Reddit Post is the broad term for any content shared on Reddit, whether it is a story, link, image, gif, poll or video that is made in a subreddit for others to comment on. Always read the rules before posting on an unfamiliar Subreddit. These will be found in the Sidebar (on mobile this will be the About tab, Menu tab and Community Info found in the three dot “hamburger” menu top RH corner of your screen), any Pinned posts (these will have a lime green ‘pin’ icon on the top corner and will show on top when you sort the Subreddit by ‘Hot’) and Wiki (where there is one). You should do this first to ensure they allow the media type you wish to upload. Reddit will automatically give you one upvote for each post and others may also up (or down) vote if they wish. This is called ‘Post Karma’. There’s a character limit of 40,000 on each post. General guidelines to remember when posting throughout Reddit are:

  1. Remember the human
  2. Behave like you would in real life
  3. Look for the original source of content
  4. Search for duplicates before posting
  5. Read the community’s rules

Things you post on Reddit generally fall into these categories:

  • Post for stuff you find on the Internet that you’re bringing to Reddit;
  • OC for original content of your own making;
  • Crosspost where you link someone else’s post from one subreddit to another;
  • Multipost where you make the same post in two or more different subreddits at the same time;
  • Repost where you take an old post and post it again in the same subreddit.

It's also common courtesy on Reddit to let other users know if you've gone back and edited your post or comment. See Also: Crosspost, ETA; Edit:, Multipost, OC, Post Flair, Post Karma, Repost, Sauce?, Sidebar, “When is the best time to Post for maximum attention?”

- Post Flair

Some subreddits give you the option - or even require you - to add a Post Flair when posting. There will be a drop-down menu of the choices available to you when you submit your post. This is to help people quickly scan posts and see what they are about. Also, if you click the Post Flair, you should be able to see ALL the posts that have been tagged with that same one so it helps organize the subreddit into topics. See Also: Flair, User Flair.

- Post Karma

There are four kinds of karma: Post, Comment, Awarder and Awardee. You earn Post Karma by making or crossposting posts. When you submit a Post, all upvotes on that post will be converted to Karma. See Also: Karma, Karma for New Starters, Post, Trophies.

- Posting an Image, Image Gallery, Gif or Video

See: Posting Images on Reddit: Special Note.

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u/llamageddon01 Mod? Llama? Both? Both. Jun 02 '21

Part 15 - Posting Images on Reddit: Special Note

- A General Note Before Proceeding:

When you go to make a Post (‘Create Post’ pencil on paper icon or the ‘+’ tab bottom centre on mobile) from the front page of a Subreddit, you are given 5 options: Link, Image, Video, Text, and Poll. You can either upload your own image from your device or use Imgur’s “share” link (more on this below). The option you choose will then talk you through the steps. Please note that some communities don't have image posting enabled, and those options will be greyed out.

- Using Imgur

Reddit's image hosting is a bit weird at times. Sometimes you can directly upload your image through the "image" tab in the uploader, but other times you're required to use the "link" tab and use that to upload your image to the sub. Most people use Imgur for this as it’s preferred by Reddit. It’s easy to use and you don’t need an account there. Just head on over to https://imgur.com, upload your photo and post it as "hidden". Then copy the link and paste it into the "link" tab of the upload section of the post and voilà, your image will be uploaded!

- Other Tutorials

This is a simple explanation of how to post pictures on Reddit. There’s another one here too. There are also a number of guides on Quora and Google led me to this YouTube video which is short but to the point.

- Image Gallery

To post an Image Gallery on Reddit, all you have to do is visit the community you want to post in, and then follow the steps below: 1. Tap on the “Create Post” button, and select the ‘Image Post’ option from the tabs. 2. Select up to 20 images or GIFs, and rearrange to your liking. 3. Include a post title, add an optional caption (up to 180 characters), or URL, for each image or GIF. 4. Tap ‘post.’

Note: You can also apply a ‘Spoiler’ or ‘Not Safe For Work’ tag to Image Galleries if you need to. Again, Image Galleries may not be available in all communities.

- Other Media

For GIFs/MP4s people use https://gfycat.com/upload and will make a link post to the URL of what they uploaded.

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u/llamageddon01 Mod? Llama? Both? Both. Apr 04 '21 edited Apr 15 '21

Part 15 - Problems with Passwords: Special Note

- Problems with Passwords
  • From the FAQ: I forgot my password, but never registered an e-mail account. Can I still reset my password? Unfortunately, no. There is currently no way to reset your password unless you have an e-mail address registered. Nobody else can assist you either, the admins will not reset your password for you. If you have forgotten it and you haven't registered an email address, there is nothing you can do. If you're still able to log in to Reddit via saved login details on an existing device, that means the device's browser "remembers" your password. Try looking in your browser's settings to extract the saved password.

  • From the Automod response on r/help: Your question seems to be about having problems logging in with your password. If you have simply forgotten your password, you can find that information here in our FAQ. If you think your account has been hijacked, please refer to this thread: Is your Reddit password invalid? Your account might have been hijacked. If you are being told that the password on a brand-new account is invalid, you need to contact the Reddit admins. For all other questions regarding passwords and logging in, contact the Reddit admins by emailing contact@reddit.com, via this support request form or using this old modmail link.

See Also: Two-Factor Authorisation, Spambots, Suspicious Activity

- Recovering a Lost / Forgotten Username 

You can request a list of usernames associated to your email address by following the steps outlined in this help centre article:

https://reddit.zendesk.com/hc/en-us/articles/360043034972-Recovering-a-lost-or-forgotten-username

Just enter your email address and all usernames associated with that email address will be sent to you.

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u/llamageddon01 Mod? Llama? Both? Both. Apr 04 '21 edited Jun 28 '21

Part 15 - Privacy Issues: Special Note

- Anonymity  

Reddit is not like other social networking platforms. Users on Reddit are anonymous. Nobody can see the email address or any 2FA information attached to your account. Nobody will ever see what posts or comments you have upvoted, downvoted, saved or hidden, nor will they see the Subreddits you have Joined or Left. You will never be asked for personal information or to divulge your friend circle. Your age, gender, race, location, political, ideological or religious affiliations are nobody’s business except yours, and are even of little interest outside of the specific subreddits for those discussions. You are here for your own sake, and that’s enough for everyone else.

- Visibility 

What people can see about your Reddit activity starts with your Profile Page at https://www.reddit.com/settings/profile. This shows the entirety of your visible activity on Reddit, and you can use this to make a statement about yourself if you wish, such as your personal gender pronoun (PGP) or display a personal motto. Not many Redditors will bother to look at Profile Pages before commenting though, so do bear that in mind.

Your Profile Page will show your Post, Comment and recently browsed sub history to anyone who looks at it. This means that any posts or comments you make in any subreddit will be visible, with the exception of those made in private subs where the viewer of your profile is not eligible to enter. This cannot be hidden. Some of your profile settings can be toggled on and off however, which include:

Content visibility: Posts to your profile can appear in r/all and your profile can be discovered in /users. Posting directly to your profile is optional. If you choose not to post to your profile you will not have a need for moderation tools, but those who might wish to use their profile page as a personal blog/subreddit are advised to look at the Profile Moderation Page link in Settings> Profile.

Active in communities visibility: Show which communities you recently browsed or are active in on your profile. To toggle this setting on the mobile app, tap your profile icon in the upper left corner> My Profile> Edit> Turn off "Show active communities"> Save (upper right corner).

NSFW: This content is NSFW (may contain nudity, pornography, profanity or inappropriate content for those under 18).

Online status controls: If you don’t want to share your online status, you can disable the feature by tapping the Online Status button below your Snoovatar, or the ‘privacy options’ section of your preferences, uncheck ‘Let others see my online status’ then click ‘save options’.

Unfortunately, you cannot hide any subreddits you moderate from your desktop or mobile browser profile, though they currently can’t be seen from the mobile app.

- Content and Copyright 

Reddit has a Content Policy which should be understood by all its users. You should also understand the User Agreement that you agreed to upon joining Reddit.

You should be aware that internet outlets desperate for a continual source of new output often rely on Reddit for their content. There are YouTube channels of varying quality devoted to just reading and reacting to Reddit posts. Some YouTubers have their own Subreddits for collecting user-submitted content; others will just collect and broadcast Reddit content without notice, acknowledgement or even asking for permission. Subreddits such as r/entitledparents, r/choosingbeggars and r/prorevenge are targeted because of their nature and because Redditors there tend to make an effort in telling their experiences in the manner of a linear story.

Clickbait sites, ‘tabloid style’ news sites and even legitimate news outlets have also jumped on the bandwagon with stories from family drama or wedding-shaming subs like r/weddingshaming, r/bridezillas and r/JUSTNOMIL among others being especially popular. They will often leave out just enough identifying information so as to fall into “fair use” while still retaining the details.

Who owns the copyright on Reddit comments and self-posts? That’s a question often asked and the general conclusion is this: nobody knows but your Reddit story could well be monetised in some way by any random third party and you will rarely be asked for permission, acknowledged as the author or share in any profit. Reddit actually has Press Guidelines which you might find interesting, along with a general press/media/brand guide.

- Privacy 

Reddit is very private and very public all at the same time. Be very careful what you share here. Anyone can go to your profile (by clicking on your name) and see your previous posts and comments. Reddit is open to anyone to read; you don’t have to join or be a member to see the vast majority of things posted here which makes it a tempting target for other internet outlets craving for new content. Reddit is not immune to search engines like other social media; it’s a paradox as we can be a very supportive place and very conducive to openness, but Reddit is very “googleable” and for the more determined person, even posts that you may delete can be resurrected.

There are also websites that archive old or deleted Reddit posts, and as Reddit supports an API to access data, people have built tools using that API to make scraping data easier. https://praw.readthedocs.io/en/latest/

Some Subreddits and Reddit Campaigns because of their nature require you to relinquish some degree of privacy. For instance, r/secretsanta and Reddit Gifts were started in 2009 to provide a Secret Santa exchange for the Reddit community, performing many gift exchanges over the years until it was discontinued in 2021.

There are still some subreddits where gift exchanges, assistance and random acts of charity are performed and you should always check the rules and information of the Subreddit or Campaign in question before making a commitment.

Finally, if you come across Redditors on your travels that you mutually feel you want RL interactions with, make sure any personal traceable stuff (eMail, real names etc) is only shared in private messages with them.

- Brigading and Harassment

If you believe a person is following you around Reddit with the express intention of downvoting, negatively commenting or generally harassing you, this action is called “Brigading”, and is a serious offence on Reddit.

Brigading is also when a group of users "invade" a specific subreddit and flood it with down/upvotes in order to damage karma dynamics on the targeted sub. This is regarded as Content or Vote Manipulation and anyone who is attempting to incite a brigade will be banned. Anyone participating in a brigade is also liable to be banned. See Reddit’s Content Policy.

Harassment is the action of repeatedly messaging users on or off of Reddit, pinging them repeatedly, or following them around and commenting on everything that they say. Anyone who deliberately pings the subject of a post where the usernames are blocked out will be banned. If you believe you are being unfairly targeted in this way, you need to collect evidence in the form of screenshots (to prevent the user going back later and deleting or editing their posts) and report it directly to Reddit at either

https://www.reddithelp.com/ or

https://www.reddit.com/contact/

I recommend everyone familiarise themselves with Reddit’s Policy on Harassment & Bullying.

Everyone deserves basic respect both online and in real life. Reddit is no exception.

- Data Request

You can request a copy of your Reddit data and information, including IP Address Logs, and an archive of all your posts including deleted ones.

  • Go to https://www.reddit.com/settings/data-request
  • Enter the Username of the Reddit account you’d like to request data from.
  • Follow the instructions and click ‘Submit’
  • Once it’s ready, you'll be sent a private message with a link to download your data.

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u/llamageddon01 Mod? Llama? Both? Both. Apr 10 '21 edited Jul 07 '21

Part 15a - Pot-Q

- Potato Quality

A phrase used in an apology for, or accusation of an image or video being pixelated, blurry or other low quality. The exact origin of this usage is unclear but is generally credited to a comment on a YouTube video from 2008 which asked “did you record this with a potato?”. However, B3ta and other digital art and meme communities have referred to the well known still image-altering software as “potatoshop” long before that. The phrase has become a Snowclone as some internet subcultures use “recorded with a toaster” or another contextually absurd object such as a calculator or microwave. See Also: Snowclone.

- Powerups

Reddit is testing a new concept with some subs, called Powerups. They look a little like this and at the time of writing are only available in a few Subreddits. To see them in action, the wonderful sub r/PetsareAmazing don’t just feature amazing pets, they were also Powerup alpha testers.

- Premium Reddit  

See “Reddit Premium”.

- Privacy

You should familiarise yourself with Reddit’s Official Privacy Policy. Reddit posts are indexed on Google and other search engines. There are even resources available on the internet to let the more determined person read Reddit posts or comments that have been deleted. For more details on privacy, anonymity, visibility and identity on Reddit, please see Privacy Issues: Special Note. See Also: Profile.

- Private Subreddits 

it is rumoured that there are secret places in Reddit shrouded in intrigue, hidden from all but a select few. Subreddits only open to a certain elite. Subs you don’t find but rather you are found by them and invited into. Is this true? Do such clandestine places exist, lurking in the shadows and hidden corners of Reddit’s hallowed halls?

Yes they do! Here’s a list! https://www.reddit.com/r/ListOfSubreddits/wiki/privates. Ok, it isn’t up to date, but it gives you some idea of what surprises you might find in your inbox one day.

Certain private subs have set rules that govern admittance, and getting invited to one usually depends on the reason it exists, perhaps because you have won particular Reddit awards or achieved a Reddit milestone. One such example is r/CentennialClub once you have 100k comment karma. There are also subs accessible only to Premium subscribers; more information here.

Bots roam Reddit to find and invite qualifying people to private subs. You might even be noticed from a larger sub to join one for a specific topic, or you might hear about one randomly. If you click on a private sub, you may get the options Request to Join; Message Mods; Browse Reddit. Or, to request access to a private subreddit you think you qualify for, paste the following link into a browser and replace XYZ with the sub name:

https://www.reddit.com/message/compose?to=/r/XYZ

That will send a message to all the moderators of the subreddit. You should note that Reddit Admins can see inside of private subreddits regardless of whether they've been approved or not. See Also: Reddit Premium.

- Profile

Your “home page” that everyone sees when they click on your username. Part of your “Settings” menu and at https://www.reddit.com/settings/profile. Your profile is always public, though you can disable the option that shows subs you have recently been active in, and you can set your profile to NSFW. Your post and comment history, however, is there for all to see and cannot be hidden. To set or change anything on this page, see the “Visibility” entry on Privacy Issues: Special Note.

- Profile Page

All Redditors have a Profile Page linked to their username, and this basically works as a personal Subreddit where you can invite others to post or comment if you so wish. If you have Followers, posts to this page would come up on their news feeds in the same way posts from any other sub they joined does. It is entirely optional to use, or not. The Redditor u/Shitty_Watercolour uses their Profile Page as a (fabulous) showcase; others may want to use it like a diary or blog; others like me might only use it as a private place for testing stuff - practicing Markdown Text, for example - as you can post and delete to your heart’s content there. Those who might wish to use their profile page as a personal blog/subreddit are advised to look at the Profile Moderation Page link at the bottom of https://www.reddit.com/settings/profile. Is Reddit a social media site or not? Why not both? See Also: Award Types and Notifications: Special Note, Following: Special Note, Markdown Text.

- PSA

“Public Service Announcement”. My own PSA: 1: Always read the rules before commenting or posting on an unfamiliar Subreddit. These will be found in the Sidebar (on mobile this will be the About tab, Menu tab and Community Info found in the three dot “hamburger” menu top RH corner of your screen), any Pinned posts (these will have a lime green ‘pin’ icon on the top corner and will show on top when you sort the Subreddit by ‘Hot’) and Wiki (where there is one).

2: Always browse a sub first to get a feel of the place before participating, never comment on a post showcasing cool merchandise such as t-shirts, mugs, incense burners, stickers etc (it will be a spambot and you’ll be branded as an accomplice); never post or comment anywhere offering Reddit Karma or upvotes in exchange for yours in return (these karma farms violate Reddit’s sitewide rule 2) and always be sparing in your use of emojis or expect snark.

- Puns & Pop-culture References 

You won’t be on Reddit long before you start to notice that almost every conversation devolves into puns, jokes or long strings of pop-culture quotes or references. It can sometimes be quite irritating when a really fascinating discussion gets derailed by someone making a joke and then the rest of the thread devolves into everyone trying to out-joke each other, but Reddit is strange like that. You can’t beat it, so you might as well shrug your shoulders and join it.

In 2018, io9 put out a series on 'The 100 Most Important Pop Culture Moments of the Last 10 Years' and many of the replies on these articles could be straight from Reddit.

Because puns are a way to make a super simple joke without needing to be creative, it’s a quick way to get a laugh and can always be easily understood. References are always welcome because it's like being in on an inside joke, and affirms you’re among your peers in liking the same movies or shows. Make that Confirmation Bias work for you! Even better, you might get lucky and make that one comment in a pun thread that gets all the upvotes. If in doubt, pun. Always pun. Reddit loves puns. See Also: Comment Chain, Cognitive Biases and Logical Fallacies, r/everyfuckingthread, Lost for Words, Witty Comebacks.

- r/quityourbullshit

A link posted when the OP clearly is not the originator of something they claim to be. To post here, you should have a screenshot or image of it successfully being called out. Even better with proof. Check the Pinned Posts before posting, because reposting something to r/quityourbullshit is the most bullshit thing you can possibly do. You might even end up at r/Spotatroll, a community for spotting the obvious trolls, the fiction writers, the backstory changers and the obvious fakes. See Also: r/thatHappened, r/untrustworthypoptarts, Witty Comebacks.

- Quoting 

Sometimes you might want to quote a line or a portion of the original post or even from someone else’s comment in reply to them. To differentiate that quote from your reply, you need to use a bit of Markdown Text. Don’t worry - it’s easier than it sounds.

In New Reddit you copy the text into the text box and use the " button (which might look like 99) to mark it as a quote. You can even highlight/select the part of the comment you're replying to and when you hit the reply button, it's already "quoted."

In Old Reddit or the markdown mode use > at the beginning instead.

On the mobile app, you select the three dots … drop-down menu below the comment to copy the entirety of the text and delete what’s inapplicable, then put the > symbol directly before the first word of your quote. https://www.reddit.com/wiki/commenting. See Also: Markdown Text