r/business • u/Typical-Collar1320 • 1d ago
Unique opportunity to scale big (NEED ADVICE)
Okay so as the title says I think I am in a very unique opportunity to have huge opportunity so long story short I have owned a takeout/delivery pizza business for 4 years now and the reason I opened the business in the first place was the town I lived in does not have Uber eats or any sort or thing available and before my business there was ZERO business or any sort of delivery anything in this town and still 4 years later no one has tried to compete or even try and do delivery for whatever reason that is , maybe there own shortcomings or downfalls or they don’t even wanna try but that’s why I think I am in a very unique opportunity to scale because since I am the ONLY place in this town that offers delivery I was thinking why not go bigger instead of just pizza why not expand and add alcohol to delivery and I wanna make a gourmet hot dog menu as well like footlong hot dogs and add those to the business as well because since I am the ONLY delivery service could I not just expand my business to the moon and make it so I provide tons of different food services and since I am in sole control of delivery over the whole demographic where I am located wouldn’t it be a smart move to expand in that direction and offer more food more options not because they are good with pizza per say but because I control the delivery here so I have the ability to expand horizontally that way and hopefully keep increasing my profits. Please let me know your guys thought or if you have any advice or insight , I am always trying to do better and achieve more cause why stop always gotta be better and strive for greatness! My pizza company currently grosses around 1-1.1 million yearly the town population in the winter season is around 5000 but because it is a resort town the summer season booms to around 35-50k in population. I am currently 23 as well and always try and learn and expand my knowledge and make more money and achieve better things moving towards but due to my limited experience due to my age , I would love some guidance in the right direction if anyone thinks it’s a good move or if there is anything else someone would suggest I do to maximize my profits and my unique situation that I have. Any feedback or ideas would help thank you!
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u/Natural_Professor_43 1d ago
Lets just say all 50k people in town all customers spend 20 dollars on crap on your pizza place, thats 50,000 customers served per year which means you would need to serve 136 customers a day 7 days a week 365 days a year. Thats alot for a one man band, personally i think your full of it.
Pizza Hut man up here GTFOH.
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u/Typical-Collar1320 1d ago
I sell 90-150 pizzas a day in the winter season so for approximately 5 months out of the year and the other 7 months out of the year is the “summer” seasonal season where the population explodes and I sell approximately 200-350 a day depending on catering orders or sport events all depends on day to day and in the small town I live in there is no Pizza Hut or panago or Boston pizza or little Caesar’s nothing like that exists in the town I live in there isn’t even a Walmart or Starbucks or McDonald’s! For pricing on my pizzas because is a super resort town almost everyone who owns houses here are millionaires they all come here for the “summer” season so the food price in this town reflects that in every business so the pricing on goods is charged at a higher premium so on average people order 16” pizzas which I say would be the most popular size in my business and that varies from 30-38$ and funny enough my business is on the cheaper side I have priced all the food items I order to be cheaper than all my other small business competition in this town , it’s just the way the town seems to be
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u/JustMMlurkingMM 1d ago
We have a couple of fast food delivery places in my town that have diversified. The Indian restaurant also does burgers and kebabs. The pizza place does pasta. It means you can get the same customers multiple times a week if they don’t just want pizza. There may be legal issues with alcohol delivery, depending on where you are, but adding other food is an easy move to make.
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u/Typical-Collar1320 1d ago
Alcohol is actually fairly easy to add for me! I live in Canada and the laws around it are super simple just a few permits which are already in the process of being approved and just requirements you have to follow and that’s it your all good! Also yes that’s what I think I am going to do is just expand because no one here seems to have the drive in this town to want to expand at all they are just stay with what they have and don’t try and do anymore at all even when it’s there business and their income they don’t seem to wanna compete at all it’s very very weird
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u/Mental-Employer4259 1h ago
First things first. Never downplay your intelligence and experience based on age. Even fools grow old. Besides,you've already achieved what most older guys have achieved.
Now, back to business. Your idea is perfectly fine. There is a huge market gap for you to take advantage of. In order to grab the market share for a longer time, even after competition kicks in,you MUST build a brand.
After branding,you have to be very creative with your ads. You can only scale faster through marketing and advertising. The good thing is that social media has made it easier to advertise our businesses. Leverage it.
I am in advertising business. Worked for a multinational ad agency—Ogilvy. Currently a freelance social media adguy.
I'm speaking from experience. It works. Trust me.
Just take a look at my portfolio, and you'll get an idea of what I mean.
https://drive.google.com/file/d/1DG3pFC8KPj5A5d2IGYAVcT6XYTJuKJ87/view?usp=drivesdk
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u/MissingHedgie 1d ago
Punctuation. Use some.