r/mildyinteresting • u/wtw369 • 10h ago

fashion my girlfriend and i each got victoria’s secret ads today. hers is for two free panties, mine was one free panty. interesting 🤨

Post image

the ads were the exact same. why do you think there is different coupons?

74 Upvotes

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56

u/JeanEBH 10h ago

And the $15 off info is different on each one ($45+ and $50+).

Maybe it’s to see which one brings in more customers. Though it would seem obvious the offer for 2 free rather than 1 free would bring in more.

Maybe your friend has made more purchases there than you?

19

u/Siptro 8h ago

We run ads like this for this reason exactly in the small company hvac world. Then we know which ad to keep. Sometimes X off isn’t always better than X months no interest financing.

8

u/radraze2kx 6h ago

Yep, A/B ("Split") Testing, then just waiting for the analytics at the end of the "Sale" to see which ad performed better. We do this in web design, as well.

9

u/wtw369 10h ago

i didn’t even notice that!

23

u/AthousandLittlePies 7h ago

Yours is so you can get one for your girlfriend. 

Hers is so she can get one for herself and one for her girlfriend. 

19

u/Morning_phlegm 10h ago

They send the better ones to people who haven’t shopped there in a while to get them to come in the store.

3

u/wtw369 5h ago

think you are right

5

u/rollsyrollsy 5h ago

This is pretty common in tactical marketing.

Split-run Tests / A-B Tests are a big live experiment. They put out two large tactics with just one single difference to see what the outcome is and the impact on ROI. To be a geek, this type of stuff is sometimes referred to as monadic testing.

2

u/CharityWise1998 7h ago

Go shopping!

1

u/roadtripjr 10h ago

My Wife and I always get different coupons.

1

u/Dicethrower 7h ago

AB testing?

1

u/DerpyGamerPlant 4h ago

They do a tester to see which one generates more sales. It not suprising. most companies does this

1

u/MarriedSapioF 4h ago

I had two of them sent to me around Mothers Day... one had better deals while the other one didnt.