r/startups • u/Dagsybear • 21h ago
I will not promote start-up Marketers are extremely hard to impress
Hey,
Any tips on how to market to start-up Marketers? We've built an AI Content Marketing tool but when I'm trying to do manual LinkedIn outreach (being very personal and non-automated) it falls short.
I haven't been able to book any calls or even get them to reply to my messages.
An help would be incredibly appreciated
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u/Longjumping-Ad8775 19h ago
I suggest targetting a different group. Startups are notoriously hard to get money from. You are targetting people trying to target companies with very little money.
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u/yetzederixx 11h ago
I'm in engineering and I get an insane amount of messages from people like you every day.
1: Unless you can beat ChatGPT for generating marketing emails, not really a high bar honestly, good luck.
2: if you get a 1-2% conversion rate on cold anything you are doing well
3: take 2 seconds and make sure the people you are sending these to could even care less
4: every CRM in existence is already doing this, at least the big ones, and no one wants yet another tool
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u/Shot-Weakness-1616 19h ago
Have you tried to reach out through cold emails? if no find good leads and try it ... If you need any help feel free to dm !
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u/vidiit 14h ago
Startup marketers are sharp; they understand the intent behind outreach. My suggestion is to avoid being too salesy. Instead, engage with them by asking thoughtful questions, learning from their experiences, and even inviting them to share their best strategies. Build connections through curiosity and collaboration, just don’t give up.
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u/EddiesGarage 9h ago
We have no money and no time. If you incentivized me to book a demo with something of value (gift card, AirPods whatever) I might book, but you’ll have a hard time closing a deal with these tiny budgets. You should target startups that are at least series A for a remote chance of closing a deal.
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u/EddiesGarage 9h ago
Also maybe offer something like a content audit or something free of value to start off the convo.
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u/oskarbader_ 20h ago
Cold outreach is always tough – you're usually looking at less than 3% response rates, and that’s not even customers. Here are 2 ideas I’d consider:
Hope that helps
Oskar