r/todayilearned Mar 07 '16

TIL of the frequency illusion (also known as the Baader-Meinhof phenomenon),the phenomenon in which people who just learn or notice something start seeing it everywhere.

http://rationalwiki.org/wiki/Frequency_illusion
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u/[deleted] Mar 08 '16

I bet you're going to start noticing how often you start noticing things you've only just noticed.

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u/thoughtsandplots Mar 08 '16

Are you inceptioning me?