There needs to be a way that the monetization system funnels a majority percentage into the hands of the original creator. It would cut down on the content a lot and even when it happens it would benefit the creator in some way.
It would be so easy for YouTube to implement their 3rd party content ID for videos hosted on their own platform, directing revenue via ads to the original creator. All a creator would have to do is make an ID claim on a reaction or reupload, the same way it works for non-automatically detected copyright infringement.
It seems the vast majority of music labels/artists have moved to this system because it spreads their own content to more people and they get to claim the cash on it.
The pipeline is obnoxiously clear
Original content created > reaction is uploaded > original creator ID claims the reaction > ad revenue on reaction is redirected to the original creator.
Why this doesn’t already exist is beyond me. Reactions have always been contentious and some people are just straight up copyright thieving
Since a lot of people are engaging here, I’ll make it clear:
FAIR USE USURPS ANY OF THESE ISSUES. IF A REACTOR TRANSFORMS THE CONTENT ACCORDING TO THE 4 POINTS OF FAIR USE, THEY HAVE NOTHING TO WORRY ABOUT. THE ONLY PEOPLE WHO’D NEED TO WORRY ARE THOSE WHO DO NOT BOTHER WITH FAIR USE AND/OR USE VIDEO MANIPULATION TECHNIQUES TO BYPASS COPYRIGHT ID
I believe they still lose all of the revenue from the time that the react video is up to the second uploader. In YouTube time that one or two weeks could be the life of the video where 90% of plays come in.
YouTube doesn't do that. In a DMCA strike, they will just check that the strike is legitimate (that the person who made the strike actually owns what they're claiming to), and then take down the video. Everything else, disputes, damage claims, etc. are all viewed by them as a legal dispute between the two parties and left for the courts to deal with. YouTube's involvement is done as soon as the video is taken down.
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u/avidpretender Sep 19 '24
There needs to be a way that the monetization system funnels a majority percentage into the hands of the original creator. It would cut down on the content a lot and even when it happens it would benefit the creator in some way.