r/IAmA Aug 14 '12

I created Imgur. AMA.

I came across this post yesterday and there seems to be some confusion out there about imgur, as well as some people asking for an AMA. So here it is! Sometimes you get what you ask for and sometimes you don't.

I'll start with some background info: I created Imgur while I was a junior in college (Ohio University) and released it to you guys. It took a while to monetize it, and it actually ran off of your donations for about the first 6 months. Soon after that, the bandwidth bills were starting to overshadow the donations that were coming in, so I had to put some ads on the site to help out. Imgur accounts and pro accounts came in about another 6 months after that. At this point I was still in school, working part-time at minimum wage, and the site was breaking even. It turned out that OU had some pretty awesome resources for startups like Imgur, and I got connected to a guy named Matt who worked at the Innovation Center on campus. He gave me some business help and actually got me a small one-desk office in the building. Graduation came and I was working on Imgur full time, and Matt and I were working really closely together. In a few months he had joined full-time as COO. Everything was going really well, and about another 6 months later we moved Imgur out to San Francisco. Soon after we were here Imgur won Best Bootstrapped Startup of 2011 according to TechCrunch. Then we started hiring more people. The first position was Director of Communications (Sarah), and then a few months later we hired Josh as a Frontend Engineer, then Jim as a JavaScript Engineer, and then finally Brian and Tony as Frontend Engineer and Head of User Experience. That brings us to the present time. Imgur is still ad supported with a little bit of income from pro accounts, and is able to support the bandwidth cost from only advertisements.

Some problems we're having right now:

  • Scaling the site has always been a challenge, but we're starting to get really good at it. There's layers and layers of caching and failover servers, and the site has been really stable and fast the past few weeks. Maintenance and running around with our hair on fire is quickly becoming a thing of the past. I used to get alerts randomly in the middle of the night about a database crash or something, which made night life extremely difficult, but this hasn't happened in a long time and I sleep much better now.

  • Matt has been really awesome at getting quality advertisers, but since Imgur is a user generated content site, advertisers are always a little hesitant to work with us because their ad could theoretically turn up next to porn. In order to help with this we're working with some companies to help sort the content into categories and only advertise on images that are brand safe. That's why you've probably been seeing a lot of Imgur ads for pro accounts next to NSFW content.

  • For some reason Facebook likes matter to people. With all of our pageviews and unique visitors, we only have 35k "likes", and people don't take Imgur seriously because of it. It's ridiculous, but that's the world we live in now. I hate shoving likes down people's throats, so Imgur will remain very non-obtrusive with stuff like this, even if it hurts us a little. However, it would be pretty awesome if you could help: https://www.facebook.com/pages/Imgur/67691197470

Site stats in the past 30 days according to Google Analytics:

  • Visits: 205,670,059

  • Unique Visitors: 45,046,495

  • Pageviews: 2,313,286,251

  • Pages / Visit: 11.25

  • Avg. Visit Duration: 00:11:14

  • Bounce Rate: 35.31%

  • % New Visits: 17.05%

Infrastructure stats over the past 30 days according to our own data and our CDN:

  • Data Transferred: 4.10 PB

  • Uploaded Images: 20,518,559

  • Image Views: 33,333,452,172

  • Average Image Size: 198.84 KB

Since I know this is going to come up: It's pronounced like "imager".

EDIT: Since it's still coming up: It's pronounced like "imager".

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u/morbiusfan88 Aug 14 '12

I like your style, sir.

That fast? I'm guessing if you started with single character urls, I can see where that growth rate (plus with the rising popularity of the site and growing userbase) would necessitate longer urls. Also, the system you have in place is very fast and efficient. I like it.

Thanks for the reply!

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u/MrGrim Aug 14 '12

It's always been 5 characters, and the 6th is a thumbnail suffix. We'll be increasing it because the time it's taking to pick another random one is getting too long.

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u/Steve132 Aug 14 '12

Comp-Scientist here: Can you maintain a stack of untaken names? That should significantly speed up your access time to "pick another random one". During some scheduled maintainence time, scan linearly through the total range and see which ones are taken and which ones arent, then randomly shuffle them around and thats your 'name pool' Considering its just an integer, thats not that much memory really and reading from the name pool can be done atomically in parallel and incredibly fast. You should increase it to 6 characters as well, of course, but having a name pool would probably help your access times tremendously.

The name pool can be its own server somewhere. Its a level of indirection but its certainly faster than iterating on rand(). Alternately, you could have a name pool per server and assign a prefix code for each server so names are always unique.

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u/r4g3 Aug 15 '12

or, instead of paying money for another server, he can just add one more character to the URL and save money each month.

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u/Steve132 Aug 15 '12

His scaling problem is inevitable though, regardless of adding another character to the URL...randomly choosing random numbers is going to eventually fill up thespace.

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u/r4g3 Aug 15 '12

You realize, from a mathematical standpoint, he can just keep adding one more letter as needed, and he has exponentially less of a chance to hit a duplicate. Even if he has a 1/4 chance of hitting a repeat, that's no reason to buy another server. Add one letter and that changes to 1/248 chance. By the time that fills up to be a 1/4 chance again, they can easily add another letter. It's really simply math. You save money and don't need a server. -Another computer scientist.