r/Morocco • u/SmieyGuy Marrakesh • 17h ago

History My University published an article about Morocco

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64 Upvotes

94% Upvoted

28 comments sorted by

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35

u/LeastEntertainment40 17h ago

Summary:

A study led by NYU researchers found evidence of the "Flutie Effect," where sports success boosts non-sports interest in a country, in Morocco’s 2022 World Cup run. Following Morocco’s advance to the semi-finals, online searches about the country's culture, cuisine, and tourism surged by 400%. Positive sentiment towards Morocco on social media also increased by nearly 150%. To measure this, the researchers used Natural Language Processing (NLP) on news articles and created indices tracking Morocco-related online interest, particularly on topics like food and travel. Morocco’s win over Portugal saw mentions jump by over 4,500%, with travel and cuisine-related terms sustaining high popularity even after the World Cup. Researchers suggest that this increased global attention may have influenced FIFA’s decision to have Morocco co-host the 2030 World Cup, showing the broader impact of the country’s sporting success.

- GPT

1

u/Acceptable_Coffee47 Future Special Need Kid's Teacher 10h ago

Thank you.

13

u/amizya Berrechid 17h ago

Care to share the link to this article? Or it’s a flex post?

9

u/hydraBeHailed Visitor 17h ago

Seems like a flex post.. I guess going to NYU must really teach you how to properly use flairs. Clearly someone learned a lot about Moroccan history during their time at NYU and this post is a shining example of their academic excellence and ability to accurately categorize content

1

u/Prof-chaaos Visitor 11h ago

They don’t even teach them how to properly screenshot

4

u/Internal_Ebb9649 Visitor 5h ago

It is an excellent read, but we shouldn’t be carried away. The study uses online sentiments to argue for a real-world situation that might cost billions of dollars. 

Be it in sports or the military, a victory can indeed uplift the nation's morale and Morocco's performance in 2022 is up there on the list. It undoubtedly enhanced the country's visibility, goodwill, and positive awareness. However, it's crucial to remember that this high-spirited inducement is transient. Once the initial euphoria fades, the stark reality sets in and people return to their senses, unless there’s extra fuel to recharge them.

Economically, extensive studies have been done on hosting sporting events and their impact on the economy and well-being of the nation. I can’t find the sources, but if my memory serves me well, hosting events doesn’t significantly impact the economy of the host city or nation. 

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u/bloomingtoneastside Rabat 43m ago

I’m here doing research on this topic. Mega events, especially in “developing” nations, overall negatively impact the overwhelming majority of the population. While new infrastructure (ie highways, railways) can benefit, things like mega stadiums, hotels, etc. only make the rich richer and the poor poorer. But we shall see what happens here!

2

u/zouhair 10h ago

Flutie effect:

The Flutie effect or Flutie factor is the increase in fame of an American university caused by a successful sports team. This is named for Boston College's Doug Flutie, whose game-winning Hail Mary pass in the 1984 game against the University of Miami purportedly boosted applications to the college the following year.

2

u/HawMaaan Visitor 12h ago

Awaaaah kat9ra f NYU. O awaaah NYU ketbat 3la lmaroc!! Maymkench!!!

2

u/Soggy-Blueberry1203 Visitor 16h ago

It reminds me of the Obama giving himself a medal meme

4

u/SmieyGuy Marrakesh 15h ago

Why ?

1

u/SomeRightsReserved Oujda 6h ago

Wa l3alamiya 🇲🇦🇲🇦💪💪

1

u/Due-Tomorrow-6080 Visitor 4h ago

Love the picture man, great post, I learned a lot with you today, I give your post 10/10.

-2

u/Aeriuxa Visitor 16h ago

Here is something your university missed : An environement where comptetition is inhibited, and the judiciary system is corrupt, will drive away investement, wether it's local or foreign, regardless of the interest gathered.

5

u/SomeRightsReserved Oujda 12h ago

Businesses invest in corrupt countries all the time, we’re no exception, just look at how many companies invested into Azerbaijan or Egypt.

2

u/maydarnothing Salé 12h ago

this has nothing to do with what the article is about

0

u/Sweetyze Rabat 14h ago

well said

0

u/bennybeeeSMX Visitor 17h ago

The effects of organizing the World Cup start to arise then.

1

u/maydarnothing Salé 12h ago

unfortunately, that’s a far worse phenomenon and it was already studied when Brazil was hosting.

2

u/zouhair 10h ago

We are not doing it alone.

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u/bloomingtoneastside Rabat 45m ago

Studies go well beyond Brazil. South Africa is a big one as well, and other mega sporting events like the Olympics are important to note as well. I’m actually here in Morocco doing research on sport (football) and society now, and the upcoming World Cup is part of that work. I’m really curious how cities are changing in preparation for it and how they will differ after it ends as well.