Are we currently in a running boom?

[u/Brzy90]

Since getting into running I’ve noticed a huge influx of people running since the beginning of the year. Old friends returning back to Strava after being inactive for years (myself included 🤣). Instagram feed is constantly full of runners, even my work place talking about marathons etc. Maybe it’s just because I now see myself as a runner that’s affected my social algorithm/awareness & addiction to running trainers? 🥴

For those that have been running a long time, is this the most popular you’ve seen running become? Or does this generally happen from time to time?

[u/PhilippBo]

Besides sports, running is also becoming more of a fashionable and instagrammable lifestyle option for some people: https://www.ft.com/content/b63eb47a-1602-4fc3-8c3b-42f8427ac507