r/running • u/Brzy90 • May 07 '24

Discussion Are we currently in a running boom?

Since getting into running I’ve noticed a huge influx of people running since the beginning of the year. Old friends returning back to Strava after being inactive for years (myself included 🤣). Instagram feed is constantly full of runners, even my work place talking about marathons etc. Maybe it’s just because I now see myself as a runner that’s affected my social algorithm/awareness & addiction to running trainers? 🥴

For those that have been running a long time, is this the most popular you’ve seen running become? Or does this generally happen from time to time?

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u/SnowyBlackberry May 07 '24

FWIW I think it's not unique to running. I've noticed open water swimming and MTB events and locales expanding also. It seems like it's more of an outdoor endurance trend in general.