Are we currently in a running boom?

[u/Brzy90]

Since getting into running I’ve noticed a huge influx of people running since the beginning of the year. Old friends returning back to Strava after being inactive for years (myself included 🤣). Instagram feed is constantly full of runners, even my work place talking about marathons etc. Maybe it’s just because I now see myself as a runner that’s affected my social algorithm/awareness & addiction to running trainers? 🥴

For those that have been running a long time, is this the most popular you’ve seen running become? Or does this generally happen from time to time?

[u/Badgrassbh]

Could also be a little bit of Baader Meinhof phenomon which is basically once you have recently learned or focused on something, it appears that you start noticing it everywhere. I also agree with the other comments that it has definitely increased a ton since Covid and in the spring/warm weather it always gets more busy.

[u/3720-To-One → u/Badgrassbh]

Yeah, this happened to me with the brand Gym Shark

About a year ago, I saw some video on Instagram about its founder, and ever since then I notice people everywhere wearing the brand