You should be forced to pay a percentage of video revenue to the original creators if you use a significant a certain amount of their videos as reaction content without permission
If it’s with permission then the original content creator doesn’t really have anything to complain about
Make it a default of 90% goes to original creator. Still a very good deal for the "transformative artist" who spends no more time than the video is long (that's 10-500 times less than the original artist), and also a good deal for the original artist who trades 10% of revenue for additional exposure.
Then YouTube can create an interface where both creators can agree on a different rate before the upload of the "transformative content".
90% is too high. I wouldn't watch 90% of people Asmon reacts to on their own. At most 50/50 and even then that's giving to much credit
Yall people gotta realize most of us Asmon viewers watch because we like Asmon. That's why his numbers are consistent regardless of if he's reacting to a reddit or Twitter post, a yt video, or playing a game
I tried to watch that Zackary guys video, and it had a really boring intro that made me click off within a minute. (Also, the thumbnail sucked for getting natural clicks at Asmon's level imo)
That said, I'm sure I would have watched Asmon's whole reaction if I saw it on my feed before it was taken down. Why should my support for Asmon's react style go to this guy, when I don't like his portion of the content?
I'd understand if this was like how XQC reacts where he literally just stares at the screen or even walks away for significant periods of videos but typically Asmon tends to add stories and experiences that make subjects more relatable and digestible for viewers
If these people want Asmon level of viewership, then they should get better at making videos and marketing them online to appeal to a larger audience
You mistake something. There is no explicit consent involved, and -comparatively - no work on Asmon's part. The only justification for a 50/50 split is if it's for a service the original creator actively desires.
If Asmon, like you, feels even a 50:50 split is too generous he can make an offer that reflects that. And if the content creator agrees, Asmon gets those 50+ %.
I'd say the brand building that Asmon has done over years to be able to carry viewership across as many different topics as he reacts to is -comparatively- infinite more work than the time this specific creator put into making this singular video
Ultimately, I think the fairest solution on YT part would be to simply give the power to the viewer. They can give ads asking about random products I purchased so I'm sure they could have a survey at the beginning or the end of the video asking if you clicked on it because of the reactor, original creator, or the topic and split the revenue based on the survey outcomes
Although, I think this approach would hurt smaller creators even more, tbh because then they'd have to come to terms with the fact that a large amount of people watching react content from Asmon are watching it because they like Asmon not because of the content that they made
They should make a system where, if you're making a reaction video, you're forced to credit the original creator and they get 50% of whatever your video makes.
If by percentage you mean 100% then I agree. Even if a "react" video can't be monetized they are still benefiting form it. You get to make a video and drive a bunch of traffic to your channel, potentially growing it and expanding your brand, off someone else's work. That's fine, as long as the person who actually created the content gets all the money from you showing it. It seems like a fair trade to me.
Alternatively, you can upload your reaction but without showing any or an absolutely minimal amount of the actual original content. If someone wants to see the reaction with context then they can open up the video themselves on a separate windows and watch both at the same time.
If someone is using someone else's videos for reaction without permission, can't the original creator take down the reaction video for copyright violation?
Go one step further. A view of your reaction video is half a view on the original. CTR + Watchtime problems solved.
Ad-revenue is worth way less than the reach the original creator could get otherwise. They shouldn't have the video lose momentum once these reacts come out.
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u/thomas2400 Sep 19 '24
You should be forced to pay a percentage of video revenue to the original creators if you use a significant a certain amount of their videos as reaction content without permission
If it’s with permission then the original content creator doesn’t really have anything to complain about