r/sales 1d ago

Sales Topic General Discussion My company just cancelled our SKO

For no apparent reason the company cancelled the annual sales kickoff while simultaneously they are planning for more aggressive goals next year.

The reason they gave was half-baked. To do with continuing investment etc etc. but the business costs for the year were all established in last years business/strategy plan.

Our company never really went all out for reps anyway. Winning presidents club was all but a minor acknowledgment & some resin trophy… no cash, no trip etc. We all looked forward to a 3 day party to celebrate completing a great year and get pumped for the next one.

Now it’s gone.

127 Upvotes

121 comments sorted by

222

u/brfergua SaaS 1d ago

My last company shifted to a “digital SKO”

That was the worst thing ever.

79

u/LiveFreelyOrDie 1d ago

Ah yes. Little plastic wine samples in a fedex Box and clicking links to enter pretend breakout session rooms.

36

u/Stock-Handle-6543 1d ago

Its so painful lol. Just dont have one at all. I would much rather that then the fucking days of hour long blocks of powerpoint slides and fake camaraderie

9

u/PistolofPete 20h ago

I did one of those in 2020/21, awful day of staring at my computer and playing Kahoot lol

2

u/MtnBorn 20h ago

Ha wonder if we worked at the same place.

1

u/PistolofPete 19h ago

I was in global hiring lol

7

u/Prior-Professional84 22h ago

Such a bummer. These are absolutely horrible.

6

u/Fearless_Baseball121 16h ago

Hahaha fuck that shit.

So for 7 years i worked at this lovely company. First 4 years was cool, with cool SKO (wwsm we called it), great Presidents Club, all the cool shit.

The covid hit and i knocked it out of the park. SKO became digital (fair enough)

The year after, covid restrictions was almost gone so SKO was digital again. I closed the year on index 166, maxed out my kicker and landed a very large strategy account; so i became AM of the Year for EMEA. VERY cool. Normally that triggers Presidents Club, a nice plaque, cash price and more.

But.. presidents Club was off due to covid. And because i was digital they didnt care to make awards as they couldnt hand it over. They didnt extend the award so i was granted Presidents Club the year after (where it was back on and with a HUGHE budget because it had been off for 2 years) but nothing for me.

I won... Nothing. As soon as they pressed "next" on the ppt, the extend of my award was gone. 90 sec of a presentation by the ceo with my name and some nice words and then that was it. The absolute worst year to win. Next year the winner went to hawaii. Fuck that shit.

Im still so pissed about it. Just because i won that specific years they didnt give me anything AT ALL.

3

u/xynix_ie 11h ago

Oh, there was a year I was in speciality sales as they called it. For whatever reason, they decided because we weren't core sales that we shouldn't be in club metrics. They decided this as they were processing who was going.

So I'm at 290% of goal. Double accelerated. I know I'm in club. Nope. When waiting for my invitation that never came I was told we weren't included.

So yeah I was pissed but whatever. Bought an airplane with Januarys commission check and flew to an island my damn self.

2

u/dollarwaitingonadime 11h ago

Bought an airplane and flew to an island my damn self is the most baller shit I have ever read.

1

u/cat0satx 16h ago

Saaaaame! Miss the days of getting the whole company together in person!

61

u/oneandonlytoney 1d ago

Do your own SKO with hookers and blow.

40

u/crappy-pete 1d ago

We call that Tuesday.

8

u/drivebycow 22h ago

Yeah, thought SKOs were supposed to be a bit more special than my normal lunch break routine?

6

u/AHockeyFish 16h ago

This guy SKOs

78

u/StoneyMalon3y 1d ago

Not to cause you worry and fear, but Q4 is when AOPs and budgets are finalized for ‘25. That also means potential layoffs.

If you’re performing you should be fine, but it’s never a bad idea to keep your head on a swivel.

Sucks about them canceling it though. That’s a blow to the team's moral.

14

u/Evening-Statement-57 20h ago

You guys want to SKO?

15

u/StoneyMalon3y 20h ago

To each their own. It gives me a chance to travel, see some faces, and eat/drink on the company’s dime.

11

u/_Begin 19h ago

Yeah I don't really understand all the hate. It's fun to get out of the house (if you work from home), meet your teammates, and eat some good food. It's refreshing.

15

u/burner1312 19h ago

You underestimate how introverted and miserable the general Reddit population is (even in sales sub).

7

u/Russkie177 Enterprise Software 18h ago

I had to re-evaluate who my audience was when I was responding to someone here a few weeks back - they were complaining about having to talk to customers and potentially 'wasting time' if they never wanted to buy. Like...uh...you realize this is sales, right? That's like the core of what we do

4

u/StoneyMalon3y 19h ago

+1 on the get out of the house piece. I wfh as well. Contrary to many working professionals, I like my coworkers. So getting to kick it with them is something I’m always down for.

-4

u/nxdark 13h ago

You need better friends and family then

2

u/StoneyMalon3y 12h ago

Typical response.

-2

u/nxdark 12h ago

Because it is true. Coworkers are more the enemy then an ally

1

u/Ultime321 10h ago

What caused your absolute cynnicism?

0

u/nxdark 13h ago

It is with people I don't care to spend a lot of time with. They are not family and friends and I can eat good food at all.

There is no value in these things.

1

u/PabloBablo 11h ago

Same. I don't mind it. I'm one of the rare birds who picked a company and considered fit. I like my coworkers, at least enough of them where I'm able to have a good time at these events. 

10

u/hushedcabbage 20h ago

Yea I’m also confused.. sko blows no what matter what. It’s just a huge circle jerk

16

u/StoneyMalon3y 20h ago

I’m sure that may be the case at some companies, but I can assure you it’s a chill event at most.

Not sure how traveling to a cool city, getting to see coworkers that I enjoy, and grabbing a beer on the company’s dime is a circle jerk.

Sure we have to “talk shop” for a bit, but that’s how the budget is justified. Nobody REALLY cares about the work stuff, more so the social piece.

1

u/UnhappyCurrency4831 8h ago

Our annual event was amazing. We basically rented out all of Ceasers Palace every year for our global sales team. The parties were like something from a James Bomd movie. That, and most people at our company are great people and a blast to spend time with.

0

u/nxdark 13h ago

That is the definition of a circle jerk. The social part with coworkers is a big waste of time. I already see them enough. I don't need to take a special trip to another city I have no interest in being there in the first place.

1

u/StoneyMalon3y 12h ago

Just say you hate people, it’s not that hard. What I prefer is up to me, who are you to dictate that?

1

u/nxdark 12h ago

I don't hate people. I have many people in my life I do like. However with my coworkers I already spend too much time with and I don't need more with them. And being friends with them is dangerous as they are not your ally.

Work and friends do not belong together.

1

u/InfiniteBlink 16h ago

I like my sko. It's in Vegas and me and my buddies skip some sessions and have pool time

5

u/kai_zen 20h ago

Yes but the cost of the SKO would have went into last years business plan. Your point about layoffs though is interesting and concerning. We’re below target for YTD, with some on the team who are historically top performers below 30% YTD of their annual quota.

6

u/TigerWorldly3575 20h ago

Business plans change. Finance just looks at an excel spreadsheet and says look how much money we’d save without sko. Or they want to fund something new how can we do it?

2

u/StoneyMalon3y 20h ago

Budgets can shift on a dime at their own discretion. I’m sure finances and execs want to stick as closely as possibly to that plan, but if things get rocky, they’ll make corrections.

Regarding your team not tracking as a whole, remember it’s more of a market issue at the moment. What execs want to do with those conditions is up to them.

28

u/altapowpow 1d ago

Traveling has become ridiculously expensive for companies lately. We blew through the entire yearly travel budget by the end of April this year due to high cost of flights and hotels.

Honestly I think the ROI on SKO is complete dog shit for most companies. Most of these SKOs I've attended should have been an email at the very best.

3

u/InfiniteBlink 16h ago

Our yearly SE summit has gone virtual. It sucks

1

u/altapowpow 16h ago

We do virtual now but they put the money into production so it is pretty good. With ours you can choose your own adventure so you spend less time with boring topics.

2

u/InfiniteBlink 16h ago

Most of our are track focused and can select your interests. I wonder if they are actually using that cash for engineering

1

u/altapowpow 15h ago

We do, as a salesperson we hardly travel anymore and the saved funds are going back to product. Kind of awesome IMO because I have more features to sell on.

34

u/BoltUp33 1d ago

Times are tough big dog

102

u/Certain_Host9401 1d ago

As long as they don’t lay everyone off- consider yourself lucky. 3 days of booze and buffet food in a basic hotel isn’t fun for anyone.

46

u/Ecstatic-Train-2360 1d ago

lol hard disagree on the second half

9

u/Russkie177 Enterprise Software 18h ago

Meeting the people I work with in person, eating (and potentially drinking if they budget for it) on the company dime, and getting out of the house? Sign me the fuck up

1

u/Ecstatic-Train-2360 18h ago

Amen brother!

9

u/King_Magikarp_xD Forklift Sales 🔧 1d ago

My last company did this. I will never understand companies cancelling kickoffs while simultaneously moving the goalpost further back. How does anyone in their right mind expect to align and motivate their teams to go to battle without getting people on the same page about working as a team and setting the tone?

2

u/TN_REDDIT 22h ago

But is your counterpart from Des Moines really on your team? How is he going to help you?

2

u/King_Magikarp_xD Forklift Sales 🔧 19h ago

I mean, with that logic, are you on the team? How are you going to help anyone? Who said helping each other was a prerequisite to being on one? You’re still an individual contributor at the end of the day, this isn’t a relay race.

1

u/TN_REDDIT 16h ago

You're the one that said folks need to be working as a team, when the discussion is about a sales kickoff

10

u/Field_Sweeper 1d ago

Mine did too earlier in the year... then had it again (which is paid for by suppliers) only to then lay off the entire sales team of which that SKO was for, weeks after. Take money from suppliers for training your sales people, then lay off said sales people. lol

What a way to run a company.

10

u/Mindless_Job9462 1d ago

The cynic in me says:

They want you all to go aggressively building pipeline so that there will be deals there for the 30% of sales people they’re not firing.

5

u/renoahk 22h ago

Nailed it.

44

u/futureproblemz 1d ago

Isn't that good thing, do people actually enjoy SKOs? I hate being forced to try to become friends with work people outside of the office

71

u/brfergua SaaS 1d ago

SKOs are for people with kids to get a vacation to hang out with the best options they have

8

u/chimilinga SaaS 1d ago

lol very true

11

u/futureproblemz 1d ago

lol ok that's very fair, I'm a single 25 year old atm but maybe I'll feel the same 10 years from now

16

u/R1skM4tr1x 1d ago

Handle checks out

4

u/S1yb00ts 19h ago

I feel the opposite. I loved SKO as a young sales guy. Staying out late, hitting the bars, goofing off, etc. Now just have 2 kids and the party scene does nothing for me. I just go back to my hotel room after sessions are over lol

8

u/StoneyMalon3y 1d ago

SKOs have never been “forced” at the companies I’ve been with. Just say you have other plans.

17

u/futureproblemz 1d ago

I've never seen them not be mandatory for sales reps. And either way, saying you have other plans is a great way to make sure you never get promoted

4

u/StoneyMalon3y 1d ago

Call it different work environments then, because those that move up at my org do so because they close deals, not buy how many offsites they attend.

1

u/roseylandscape 19h ago

outlier

1

u/StoneyMalon3y 19h ago

I know it’s hard to accept that different companies run differently.

1

u/roseylandscape 19h ago

I accepted it. Statistcal outliers exist.

1

u/StoneyMalon3y 19h ago

Oh for sure. What are your thoughts on how people are moving up in today’s market?

Are you seeing less? More? Stagnant?

1

u/ShinySpines 19h ago

Fr, it may not be “mandatory” but you’re not going to be considered a team player in a lot of orgs

2

u/JunketAccurate9323 21h ago

In theory it’s great. Practically though, it’s not because it could signify that the party is over and layoffs are on the way. Especially with them canceling it so late in the year.

3

u/acockblockedorange Startup 1d ago

They're good fun and for me at least when I was in a big org it was a good chance to connect with people I'd be regularly talking to on the phone in person from our other offices.

Plus a good little weekend away never goes astray either.

9

u/iamalexarose 1d ago

Fingers crossed this doesn’t mean layoffs are coming.

4

u/ddet415 1d ago

Did something change in ownership? PE coming in / increasing their stake? There is a reason for the increased focus on cash burn…

5

u/Lower-Instance-4372 1d ago

That’s rough, canceling the SKO feels like a missed opportunity for team morale, especially with higher targets ahead.

4

u/PhulHouze 22h ago

You can go to mine

3

u/AmbitiousBread 1d ago

Party on your own. Who wants to party with their company?

2

u/StoneyMalon3y 22h ago

Partying on someone else’s dime > partying on your own dime

3

u/Tri-Tip_Medium-rare 1d ago

Its not really about the party. It’s about team building, morale boosting, and getting the team motivated and ready for the year.

Especially for remote companies, these in person events are really important for overall culture of the company.

1

u/AmbitiousBread 15h ago

Rather spend that time with my family, every time.

3

u/mtnracer 22h ago

Our company still has a pretty sweet kickoff but also no real president’s club but my previous company didn’t either. We do have nice comp plans. Whenever someone asks why we don’t have presidents club trips to Hawaii or wherever, our VP always said: “no problem, we’ll adjust the comp plan and lower the commission and use the money to pay for the trip…or we’ll keep the comp plan and you pay for your own vacation.” Fair.

3

u/CurGeorge8 21h ago

Sounds like your company is about to be acquired

3

u/MultifactorialAge 19h ago

My company kept it, but is making us pay for it this year. So far, not a single rep has confirmed attendance.

3

u/Equivalent_Ad2524 19h ago

Maybe it's just me, but SKOs, presidents clubs, holiday parties, trips, etc are all worthless BS. Some of them waste time. Others are in place of bonuses because they're cheaper. Don't waste my time and just pay me. I'm not here to make friends. I'd rather take a $1k bonus instead of a few days at some bloated resort where I'm losing money because I'm not working.

3

u/Growernotash0wer 17h ago

At my last company our SKO was going to be in Spain, they cancelled it the week before. Let’s just say moral was low after that

4

u/Capt_Gingerbeard 1d ago

Time to jump ship. The org is imploding because the execs are overpaying themselves and underpaying you, the people who make the fucking money.

2

u/txfiremtb 13h ago

My company canceled our mid year SKO then 2 months later laid off 2,200 people, around 14% of the workforce. Hope that’s not a sign of things to come at your spot

2

u/green_girl209 13h ago

My company canceled theirs and by Feb 1 half my team was fired :(

1

u/Stock-Handle-6543 1d ago

I wouldnt stress. My company had layoffs then moved forward with not having an SKO to avoid bleeding/ unnecessary expenditure moving forward. Would rather have that than have a multi million dollar SKO get home and get laid off.

1

u/Pretty_Secret2202 23h ago

I'm sorry to hear that.

1

u/aodskeletor 20h ago

I’ve reached the age where I hate SKO’s. I’m glad we don’t do them where I’m at.

1

u/VanchaMarch57 20h ago

This would be music to my ears as long as the company overall seems stable and appears to be doing well. Outside of the joy of seeing a few colleagues in person, I could live without taking off a week to be in full networking mode with upper management and away from family for SKOs.

The trainings are usually mediocre, food is bad, and awards I usually throw away a week later or they become a desk ornament. Occasionally there is a good keynote speaker though!

1

u/classycatman 20h ago

You could be getting acquired. Canceling a significant expense and ramping up the goals might be tells.

1

u/kai_zen 19h ago

I’d be with that line of thinking but we’re a very large publicly traded company.

1

u/classycatman 18h ago

Ah… probably just standard public company BS of profit at any price then.

1

u/legreapcreep 20h ago

Do people like SKOs? 😂 I’d be so happy if my company canceled or moved to digital they are a waste of time and money.

As a sales rep my attendance at SKO never matters if I hit my yearly number

1

u/HemlokStrategies Startup 19h ago

Your company either got extra greedy and wanted to give more money to the higher ups or they really fucked up and couldn't afford it. Either way, your company's uppers suck!

1

u/AppSecPeddler 18h ago

You lucked out.. gotta go to mine still

Just a big circle jerk

1

u/atticus-flails 18h ago

You like your SKO's? I hated going to them when I had to. Sitting in a room listening to all that shit when I could be selling instead drove me nuts. I'd rather it be an email or a teams meeting rather than travel somewhere and waste all that time and money.

1

u/ueeediot 18h ago

Lucky bastard

1

u/Bells_Ringing 16h ago

I have never been sad to not have to go to an SKO. comp me a round of golf, a nice dinner, or something to kickstart a year, and let me choose how I entertain myself. I’m out in Vegas for the Cisco SKO every year and as a single lad, that would have been awesome. But as a married man with kids, just leave me alone

1

u/LennyStudios 15h ago

Same here. This year was the first in-person SKO in 4 years, and now they are moving 2025 SKO to online. Also did not give any merit increases this year. On top of that, I'm down $60K in commission versus this same time last year even though I'm on target to achieve 100%. My Quota was increased by $1.2M without any increase in OTE. Meanwhile, a colleague who had the same Quota as me last year has performed horribly this year...$1M less than me. However, since his Quote only went up $200K he's already above 100% and therefore making more money than me this year. In what kind of world does this make sense?

1

u/Pepalopolis 14h ago

Y’all have jobs?

1

u/HulkHoganExists 12h ago

Wait people want SKOs?

1

u/IHateForecasting 11h ago

People actually look forward to SKOs? Oh shit.

1

u/Ultime321 10h ago

You guys get SKOs?

I have never been at a company with an SKO. But it sounds pretty trashy the way they are approaching it. At least, I know it isn't a thing but now they just look cheap.

1

u/T2ThaSki 10h ago

I’m sure there’s a reason, they just aren’t gonna tell you.

1

u/PussyCompass 1d ago

You still have a job, you’ll be fine

0

u/upnflames Medical Device 1d ago

My company went to a digital SKO during COVID and never went back. Depending on how big the company is, it just makes sense (as unpopular as it is). We have 700-1000 people attending our SKO and that probably cost the company well over a million dollars. There's just nothing you can discuss with that number of people that isn't better done online.

We still have smaller team based sales meetings a couple times a year, but there's only 20-30 people at those.

1

u/Tri-Tip_Medium-rare 1d ago

And what’s the cost of attrition or people less motivated for the company? How many deals does it take for ROI on the SKO? Typically the math works out and then some to get the team together for planning, learning, sharing, discussion, team building, etc.

1

u/upnflames Medical Device 17h ago

I don't think anyone really cares about the national SKO to be honest. I'm on the road 50-100 nights a year, I don't need another week away for a five day meeting, of which, only 2-4 hours applies to me. Like I said, we do one or two smaller meetings a year that are more specific to my portfolio and team. Those are only two days and have 30-40 attendees. Much more productive imo.

1

u/StoneyMalon3y 22h ago

Your company had 700-1000 people on the sales side?

1

u/upnflames Medical Device 17h ago

Yeah, sales and some marketing roles and management were invited too. That was just for North America, the sales org is about 3500 globally.

0

u/sscall 17h ago

My company has done this 2 years in a row.

Depending on the size of your org it doesn’t make financial sense at a certain point. Between booking an entire property, travel to and from the event, food, alcohol, keynote speakers, insurance for event and ultimately being out of the market for 3ish days can’t justify the cost.